30 Sep How to Use Your Social Media to Get Hired
It’s 2015. If you think employers aren’t scoping out candidates on social media, we need to talk.
It’s true: Social media is becoming an increasingly popular way for organizations to find the perfect new hire, as it gives a unique look into the skill sets and self-presentation of the candidate.
In fact, one study showed that as much as 77% of employers are recruiting candidates on social media.
So today, we’re offering job seekers a few tips on how to tweak their social media presence to help them land the job.
1) Build Up Your Recommendations:
Any time you work with someone on a project, internship, or at a job, there’s an opportunity for you to earn a positive reference. And if the working relationship is a good one, be sure to connect with him or her on Linkedin and ask for a recommendation. These personal testimonials will help showcase your skillset and serve as social proof that you’re great at what you do.
2) Showcase your reading habits:
Sharing a great business article or an insightful blog post you read from a well-vetted resource shows employers you’re actively seeking learning opportunities and are staying on top of the news within your industry. Plus, the news you take in from these articles can serve as excellent conversation topics if/when you get an interview.
3) Establish your online persona:
When it comes to how you present yourself online, you’ll want to maintain a certain level of consistency. Find your writing voice, establish posting priorities, and stick to them. Ask yourself: “Who do I want to be online? A marketing guru? A craft maven?” Answer that question and then start building your brand around it.
4) Forge connections:
Social media is the perfect place to reach out to people you wouldn’t otherwise be able to connect with. Connect with people who are experts in your field and see if there’s an opportunity for you to pick their brains. Asking questions is one of the best ways to learn from other peoples’ experience.
5) Be bold:
If you need to stand out from the pile of applications, use social media to make a bold statement. That might mean making a special website to highlight your skillset, or getting creative with an Instagram account to show just how perfect you are for a job. Whatever method you choose, just make sure it is appropriate, relevant, and worthwhile for potential employer.
You don’t have to be a social media expert to get that perfect job—you just need to use it to your advantage and curate your content there.
When you can present yourself in the best possible light, your future employer sees your best side (and will probably remember you better.)