05 Aug Using LinkedIn to Help Your Job Search
Already have a LinkedIn account, but not sure how to leverage it as a tool in the job search process?
Your LinkedIn account not only acts as a professional representation of your personal brand, but it can help you check out your connections with what might be your next company.
It’s true: A study from JobVite showed that 95% of recruiters use LinkedIn to search for potential candidates.
In this post, we’ll look at a few ways you can start using LinkedIn to take some of the legwork out of your job search.
Broadcast Your Job Search
If you’re currently employed (and your boss knows you’re searching for new opportunities), adding a line to your LinkedIn headline lets people know you’re actively seeking new work.
Add a headline that says something like “Expert Marketer Looking for New Opportunities” or “Mastermind Sales Generator Open to New Challenges” to go beyond the generic “Looking for Employment” route.
This way, when someone sees your name and profile image, they’ll know right away that they can reach out to you with potential opportunities.
Check Your Connections
If you’ve got your eye on a particular business you’d like to work at, take a look through your existing LinkedIn connections and see if you know anyone who already works there.
Then reach out to that person (or people) in a private message to see if there are any current or upcoming openings that you might be able to get your foot in the door for. If you find a job opening that’s interesting, ask your connection if you can list them as a reference when the time comes—your internal contact might be that little extra push you need to land an interview.
Showcase Your Accomplishments
Make yourself look like the most ideal candidate for any job by highlighting what you’ve accomplished so far. Use bullet points to summarize these achievements and look for hard numbers or statistics you can showcase that make your success simple to understand.
For example: Reduced marketing costs by 15% in first year.
Build Up Recommendations
Having recommendations on your LinkedIn profile are like having testimonials for your personal brand right on your resume. Ask your relevant connections to recommend you for the work you’ve done in different roles, and then place the best ones at the top of the list (so they show up first.) As a goal, try to get at least five recommendations for your most recent position.
Grow Your Connections
Use the ‘People You May Know’ tool to find and connect with relevant people. The more connections you have, the more likely you’ll have a contact to reach out to when you find that perfect job. Plus, as more people populate your stream of activity, you’ll see more opportunities shared by people across your network.
Pro tip: Each time you connect with someone you’ve only met briefly, re-introduce yourself by sending a personal message along with the request to connect.
Search Job Posting
While not all employers broadcast their openings via LinkedIn, there is a whole section for job postings available here—most often at large companies casting a wide search net. Be sure to check here for exciting opportunities that may align with your skills and experience.
The Bottom Line
If you want to use LinkedIn to help make life easier when it comes to your job search, take some time to polish it up and make it shine. Use the tools and resources there that can help you leverage your existing relationships, and check in often to make sure you’re not missing any messages or opportunities to connect.
With a small time investment, you can make a big impact.